The Serendipity Machine

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A few investors spoke about their interests in my country. Media was not one of them. But e-commerce was. There is a gold rush to introduce new brands into that space in Brazil, which is just starting to mature, just as it did in the United States years ago when giants like Amazon.

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So I started telling people I wanted to be embedded in a start-up, to understand how it works. What other way to approach a new subject if not as a reporter?

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I contacted Adriano Farano, a former Knight Fellow turned entrepreneur with his own cool video news app for the iPad, called Watchup. It is a bed-and-breakfast for entrepreneurs who come for a four-week program that helps them explore the culture of the Valley, meet people and possibly learn to navigate the waters of getting venture capital money.

Knowing the challenges of bringing more voices to the media landscape in Brazil, the SiliconHouse founders were immediately enthusiastic about my project.

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We are now talking about developing a program tailored for Brazilian journalists who want to immerse themselves in the Silicon Valley culture. At the same time, a volunteer brainstorming session with other Knight Fellows about my project prompted me to cut two thirds of it, focusing on what matters the most.

I had been certain my project would have three steps: 1 building a community on innovation in journalism, 2 developing content around it, and 3 building an incubator for new projects and ideas. This is just how the Valley is, one quickly concludes. A place where the flow of information, contacts, events, meet-ups, feedback and collaboration run at an accelerated pace.

And this is just the beginning of it all. Amplifying voices Coming from Brazil, where media is very concentrated, I envisioned a project that would amplify the voices in journalism, that would help a new generation of professionals create their own editorial products or companies, especially on mobile devices.

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Return to Book Page. Preview — The serendipity machine by Sebastian Olma. The serendipity machine by Sebastian Olma. Serendipity - value creation based on unexpected encounters - is a new trend in the world of business. Successful global players like Google and LinkedIn are introducing serendipity leaves for their employees: time they can spend outside of rigid work structure in order to find value in the most surprising places. These companies know how important unexpected encounters an Serendipity - value creation based on unexpected encounters - is a new trend in the world of business.

Archinect's Lexicon: "Serendipity Machine"

These companies know how important unexpected encounters and knowledge exchange are for innovation. But what if it is actually possible to build a business - a machine - that systematically facilitates serendipity? This book presents a disruptive business model that is able to do exactly that.

It shows how the Dutch company Seats2meet. The book explains these principles, providing companies and organizations with the insight they need to start their own transformation into Serendipity Machines. Get A Copy.

18.4 Conclusion: as The Serendipity Machine.

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  5. Showing Rating details. Sort order. Nonetheless a decent read for anyone looking for a different approach to serendipity in business models. Simple book but packed with many powerful business paradigm shifts.